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30. PALM SUNDAY IN ITS BEST!

Hoegaarden

The unique Palm Sunday event in Hoegaarden is an age-old tradition. However, this cultural and historical tradition is not only observed locally via the “Genootschap van de Twaalf Apostelen” (Society of the Twelve Apostles) among others; it is also celebrated (inter)nationally during the Palm Sunday Procession.

Although this project contains some of the ‘typical’ elements (folk customs) and promotional activities associated with Palm Sunday, the aim was also to add some new dynamism to the event without sacrificing any of its religious character. This event is very popular with the local community and the town council, but we also wanted to appeal to a wider audience and set up partnerships with other cities and municipalities. Associations, schools and retail outlets were also involved.

The programme was expanded with drop-in and drop-out initiatives around the Palm Sunday celebrations. This has ensured a combination of religion, folklore, remembrance and tourism with a wide range of fringe activities.

Initiator: Comunicipality Hoegaarden
LEADER-subsidy: € 3.000
Contact: Ermelinda Marie Cornu - 016 76 87 50 - 0496 49 80 67 - linda.cornu@gemhoegaarden.be
Duration: 2017 - 2017